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malaysiakini has uploaded Too late for social media to impact GE13, says academic Too late for social media to impact GE13, says academic by malaysiakini As GE13 draws closer, political parties from both sides of the divide are stepping up their social media campaigns - eager to ramp up support from net-savvy voters But how effective will their cyber tactics actually be when it comes to election day? One academic says it may not be effective at all. Reporter: Sumisha Naidu Videographer: Terry Wee You were sent this email because you chose to receive updates about new videos uploaded by malaysiakini. If you don't want these updates anymore, you can change your preferences by visiting the subscription manager. ©2013 YouTube, LLC 901 Cherry Ave, San Bruno, CA 94066